Our Mission : Why Hair Removal Doesn't Have to be a Pain and What We Do to Change the Narrative
She Sugars Co. began in 2020 as a challenge to what society deems as “normal” for women’s intimate hair removal services.
Mindy, the founder, began her sugaring career in a high-volume setting in 2015 and launched She Sugars LLC in 2020.. After 6 years of market research and hearing real-life hair removal stories from thousands of women, She Sugars was created as an idea that hair removal can be efficient, effective, comfortable, and enjoyable.
Many of the stories heard since 2015 have been those consisting of unfathomably painful hair removal and services that were not only rushed through, but unsympathetic. Much of the time, those who have been through this type of experience would leave feeling unwell about what had happened and even traumatized. Although the gut feeling would often read “this doesn’t seem right”, this type of hair removal business structure is often what’s expected due to big box companies creating the blue print for what is considered “normal” and acceptable.
Knowing this, She Sugars became a brand that questioned this narrative and encouraged women to raise their standards. For over 3 years in business, an idea that seemed out of the norm turned out to be exactly what thousands of women in Philadelphia, NJ, and beyond needed.
Not only have we been able to service a lovely, loyal clientele base as a sugaring salon, we also became an accredited sugaring education salon in 2022. Since then, we have educated our own (and individual) estheticians and cosmetologists in the art of sugaring. We have also influenced many solo professionals with our successful style of sugaring, bedside manner, unique techniques, and ideals of what hair removal should be. This has been an honor as our message has proven to be influential, extending our mission in our salon and beyond.
What do we do to change the narrative of traditional hair removal?
From the very beginning, our founder was able to identify “holes” in the hair removal industry. These “holes” are what we believe can turn a negative hair removal service into a fantastic one.
Hole #1 -Lack of Consultation
A major hole in the hair removal industry is the general lack of a formal consultation prior to a intimate hair removal service. Consultations are a great way to get to know the client, what they desire, what they need, and a way for the client to be educated on the service they are about to receive. With a consultation in place, this allows for trust to be built and for the client to feel as though they are being heard, respected, seen, and understood.
During our unique consultation process, we address not only the basic questions, but we always address our client’s hair removal history so we can get an idea of why they chose sugaring and what made them come to see us. At this time we are also able to talk about any skin conditions and provide solutions for their unique problem.
A client consultation has been a staple for our business since the beginning and has really shifted the narrative that hair removal can be personalized or personable.
Hole #2 -Sterile Ambience
We believe a truly comfortable hair removal experience is heavily influenced by the ambience of the salon/suite itself. If the space is sterile, cold, uncomfortable, cluttered, or not clean, this can create anxiety and enhance anxiety that already exists. Although our aesthetic and vibe has changed through out the years, we have always considered all 5 senses when designing our space and client experience.
Sight - Our salon is filled with lush plants and earthy artifacts to go hand-in-hand with natural hair removal. We have candles lit everywhere you can see and mood lighting in our treatment rooms. We take hygiene very seriously and meticulously ensure every corner is clean and organized.
Smell - We’re always asked - “what smells SO good?”. Our answer : “ Everything!”. From sandalwood incense burning, to peppermint aromatherapy in our Himalayan salt lamp, we love layering scents to create an all-encompassing aromatherapy experience.
Taste - From peppermint tea to cinnamon sunset tea, our New tea bar is packed with hot teas to try while you wait for your service. We also offer house made sparkling water and chocolate almonds as a refreshment before or after your service.
Feel - Relax on our comfy couch in our waiting area and wear a warm robe during your service. Feel you are in good hands with your trusted technician while they guide you through the process of hair removal.
Hear - Enjoy soft spa music before, during, and after your service. We like to switch it up every season with island drums in the summer ,soft guitar during autumn, and jazz in the wintertime.
Hole #3 - Lack of Bedside Manner and Thorough Results
We all know hair removal can be painful! This does not mean it has to be excruciating, traumatizing, or embarrassing. With this in mind, we developed a variety of tried and true methods of over 3 years to get our clients through those tough spots and beyond.
We call these methods soothing techniques.
Not only do we always offer them to each and every client every time - we are always listening to what else they may need so we can introduce more methods and make the process that much easier.
Our Current Tried and True Methods :
Guided Breathing during application and hair removal
Pressure applied post-hair removal to quickly alleviate the initial sensation
Providing a stress ball to serve as a distraction and to ease any anxiety that is present
Providing personal fans
Encouraging open communication through out the service
Encouraging breaks when needed
These methods have successfully guided our clients for over 3 years and have helped turn an otherwise uncomfortable experience into one that is enjoyable.
Although all of our clients are different and come to us for different reasons, they share one thing in common : the desire to leave feeling smooth and confident!
We know that the last thing they want to do is go through the process of a paid hair removal experience and still see/feel hairs behind when they leave.
That’s why we ensure that we take the time to sugar the area, double check for hairs left behind under a magnifying lamp, tweeze, and extract ingrown hairs.
When the sugaring treatment is complete, we encourage you to have a look at your results in our LED hand mirror! This ensures smooth results and complete client satisfaction.